‘We want to use our knowledge to help home enthusiasts to create outstanding cakes and desserts to enjoy with their friends and family. We create user friendly recipes that prioritise natural, high quality and ethically sourced ingredients and show the right technique to create cakes and desserts with real flavour.’

Faye and Rob

patisserie shop faye and rob sweet elements

OUR VALUES

  • Flavour ingredient image

    FLAVOUR, FLAVOUR, FLAVOUR!

    Yes it’s great for food to look good and we always strive to do this. But food should also taste good! Maximising flavour is the most important part of what we do. Too often cakes and desserts are far too sweet or just do not taste of their component ingredients. Too much sugar, poor quality ingredients and poor technique are the primary culprits. This is why we use natural high-quality ingredients, adopt recipes that tend to use less sugar and we are constantly looking to learn new and improved techniques. This approach results in cakes and desserts that are surprisingly unsweet and a true balance of flavours of their component ingredients.

  • Uncompromising on quality

    UNCOMPROMISING ON QUALITY

    It was a central plank of our pâtisserie business. Of course, food that looks and tastes good is crucial but there are many other features of quality in the world of pâtisserie and desserts; for us quality includes attention to detail, continuing to learn and expand knowledge, sourcing ingredients from reputable suppliers, using ingredients that are natural, high quality and sustainable, doing things to the best of our ability, no short cuts, trying new things and learning from mistakes. These features are fundamental parts of our recipes and their development.

  • Use the seasons

    USE THE SEASONS

    Our menus have always been inspired by the changing seasons. Using ingredients when they are at their best and most prolific helps to maximise flavour, often with the added benefit of being less expensive. Mother Nature provides her inspiration as new ingredients come to the fore, sometimes for a return to a nostalgic favourite or by inventing something new to showcase an ingredient at its best.

  • Education

    EDUCATION

    Every day is a school day and there is always more to learn. Continuing to develop our knowledge is crucial to what we do. We have spent years researching the world of pâtisserie via experimentation, books, the internet, and social media. There is a huge amount of knowledge out there to inspire new ideas. There is always room to improve which is why we keep testing new recipes, techniques and flavour combinations, and we can then share this knowledge.

  • Building Relationships

    BUILD RELATIONSHIPS

    Building trust and long-term relationships is important to us. We are not here to work with people for the short term - nobody wins from this. Whether you follow our journey on social media, use one of our recipes or work with us on a bespoke project we want to build relationships for the long term. We want you to engage with us, comment on what we do, provide us with feedback and enjoy what we do for the long term. And most importantly, food is at its best when it is shared with friends and family – we want you to not only enjoy making our recipes but also enjoy sharing them with your friends and family!